AI Focus Groups

Your customers talk back
before you ship.

Upload your copy, pricing page, or campaign concept. In 3 minutes, 5 AI personas who match your real customers will tell you what works, what falls flat, and what to change. $29/month.

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Used by founders, growth teams, and solo marketers who need answers before they launch.

panelkit.app/sessions/abc123/debrief
Session Debrief
Pricing page headline: "Stop paying for features you don't use. Honest pricing, finally." / 5 personas / Messaging
High confidence
What Landed
"The word 'honest' triggered immediate positive reactions from 4 of 5 personas. The CFO persona said it felt like a dig at competitors, in a good way. The ops director noted she would forward this to her boss."
What Confused Them
"'Features you don't use' assumes the reader knows what features they're paying for. The IT manager persona flagged this: she said she'd need to know what the unused features actually are before this claim means anything."
Top Objection
"'Finally' implies the market has been dishonest. The skeptical CFO pushed back hard: 'Every SaaS says they're different. Show me the pricing, don't just claim it.'"
Unexpected Insight
"The budget-conscious office manager was the most excited. She said she'd share this internally before even looking at pricing. None of the copy currently speaks to internal champions below the C-suite."
Notable Quotes
"This is the first pricing headline I've seen that doesn't make me roll my eyes." Jordan K., CFO persona
"Show me the actual number before I believe 'honest.'" Marcus T., Skeptic persona
Recommended Next Step
Add a one-line pricing preview directly in the hero, even just "starts at $49/month," to back up the honesty claim before the user reaches the pricing table.

Three minutes from idea to insight

No scheduling. No screener surveys. No $5,000 consulting retainer. Just upload and run.

1
01

Describe your customer

Tell us who buys from you. Job title, company size, biggest frustrations, what they've tried before. Takes 2 minutes.

2
02

Submit your material

Paste in your copy, pricing page, campaign concept, launch email, whatever you need feedback on. Pick a decision type.

3
03

Watch the session

5 personas read, react, argue. A skeptic always pushes back. You get a structured debrief with quotes and a clear next action.


A debrief, not a dump

Every session produces six structured findings. Shareable. Exportable as PDF. No interpretation required.

What Landed
The parts of your message that worked, what resonated and why. Use this to double down.
What Confused Them
The friction. The parts that made personas re-read, shrug, or click away in their imagination.
The Objection You'll Hear
The single biggest pushback. Anticipate it in your copy or address it before your prospects bring it up.
Something You Didn't Expect
The insight you didn't see coming. Often the most valuable. Personas notice things you've stopped seeing.
Notable Quotes
Verbatim lines from specific personas. Direct voice-of-customer language you can use in your copy.
Recommended Next Step
One specific, actionable move to make your material stronger. Not a list. One thing. Do it.

"I tested three homepage variants in one afternoon. PanelKit caught an objection about our refund policy that I hadn't considered, and fixing it dropped our churn by 18% in the first month."

Maya R., Founder, Stackable (B2B SaaS)

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No contracts. Cancel anytime. Your first session is free, no credit card required.

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$0
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  • 1 session, ever
  • 5 AI personas per session
  • Full debrief with all 6 findings
  • PDF export
  • Shareable debrief link
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For growth teams running at scale.
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